The new Deemax.
Project has not been released by the client yet. But in the meantime, you can watch this video preview.
- October 2023
- - Script, Storyboard, shooting schedule
- - Production
- - Editing, music search, motion design, sound design, grading, mastering
Mavic – Premium Wheels, Rims & Cycling Apparel since 1889.
With over 130 years of history, Mavic is one of the most traditional manufacturers of wheels, rims, clothing and equipment. True to the principles of innovation, competition and brotherhood, the French develop wheels and rims for road cyclists, mountain bikers and gravel road explorers. Legendary are the CXP rims, the Crossride, Crossmax, Deemax MYB, the Cosmic and Ksyrium road bike wheels.
In October 2023, MAVIC asked us to produce their video content for their new gravity MTB wheels : The Deemax. Downhill mountain biking (DH), Freeride and enduro are disciplines that demand a lot from equipment, particularly wheels, which play a vital role in absorbing impacts and ensuring stability at high speeds. The idea was to show that in video.
We also shot the limited-edition Yellow edition of the Deemax DH, a wheel that celebrates the 25th anniversary of the wheel, featuring its legendary design in an even brighter yellow, this tribute wheel pays homage to the legends who have written the greatest pages in its history, including Nicolas Vouilloz, Greg Minaar and Sam Hill.
We produce 3x short films and 15x clips for social medias.
It will be released between now and spring 2024.
More info : MAVIC